The seed for Throw Me Down was planted in the final year of my bachelor’s degree in 2015, when I was studying Fashion Design at London College of Fashion.  I’d decided to source only eco-friendly and sustainable fabrics for my final collection, through a desire to reduce the environmental impact of my decisions, and learn more about eco-friendly options.


After graduating I was conflicted as to whether or not I wanted to work in the fashion industry.  Some of the major issues for me were the harmful effects that many fabric production processes have on the environment, and often the exploitation of those who produce them.


Whilst taking time to figure out my own direction, I took on a part-time job in Borough Market, shucking oysters.  It was here that the first building bricks for Throw Me Down began to slot into place.   I had decided to make fairly basic aprons for the pop-up, just as a way to stand out and feel different, and also in order to have work wear that I actually felt good in.  And then the unexpected happened: customers and others from the market started asking where my apron was from, and I even got a few orders.


When the pop-up closed at the end of summer 2015, with only a few orders under my belt, I decided to take the plunge and see if I could make a business doing something I enjoyed, using high-quality, eco-friendly fabrics.


I’m not going to lie, it was a slow starter, but I went from having no clue what I was doing, to having my own studio space, setting up a website, social media, and creating my Etsy page.






It hasn’t always been smooth sailing, but along the way I’ve learned an awful lot, and my enthusiasm for making sustainable choices has flourished.

Every day I'm inspired by different ideas about sustainability, leading to improved products.  


Keep an eye out for new products in the future, as well as a blog on sustainability and different ways to reduce your environmental impact. Because sharing is caring!

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